What do cows and companies have in common?

They both need to be branded… moo!

Graphic Art & Design students are working through an ‘Identity’ unit this semester where they are creatively exploring personal, corporate and national identity.

As part of the corporate identity component they have just completed a design for a company of their invention based on personal interests and hobbies. After just two to three weeks of working through the design process and wrestling with Adobe Illustrator they have branded their company and the results exceed expectations.

Well down to our ‘rookie’ designers for their ability to, first and foremost, meet a deadline (crucial in an industry-context) and for designing such a fantastic array of logos for their faux company. But that was easy… now they have to ‘brand’ the whole country! Stay tuned for the results.

Mark Will
Graphic Art & Design | Photography

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